Google has launched its Search Generative Experience (SGE) in Nigeria and other parts of the Sub-Saharan Africa region as an opt-in experiment in Search Labs. This AI-powered feature is presented in English.
Leveraging advancements in generative AI, Google is redefining the capabilities of a search engine and is introducing these innovative features to Search in a bold and responsible manner. This cutting-edge technology can handle entirely new types of queries that Search was previously unable to address, transforming the organization of information in Search to help users navigate and comprehend the vast amount of available content.
With SGE’s generative AI capabilities in Search, users will experience an AI-powered overview of essential information with links for further exploration. This approach aims to assist individuals in finding answers more efficiently, particularly those who may feel overwhelmed by the abundance of information online.
For example, when faced with a question like “Does honey ever spoil?” traditionally, users would need to break down the question, sift through extensive information, and piece together the answers. With generative AI, Search simplifies this process by delivering an overview and suggesting next steps, allowing users to tap into related queries or input specific follow-up questions. This conversational experience facilitates an intuitive learning process about the chosen topic.
Google emphasized that context would seamlessly transition from one question to the next, enabling users to naturally continue their exploration. Recognizing the value of insights from others in decision-making, Google has designed these experiences to spotlight and draw attention to web content, making it easy for users to delve deeper into their chosen subjects.
Wambui Kinya, General Manager for Search in Africa, stated, “With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.”
Google is introducing SGE as an experiment in Search Labs, accessible on Chrome desktop and the latest version of the Google App on Android and iOS. Access via Chrome desktop is available now, with access through the Google app expected to be enabled over the coming week.